![]() ![]() Various other fonts followed after the Univers creation including Serifa®, Glypha® and the self titled Frutiger®. ![]() Preferring a more humanist approach to typeface creation, he persuaded his then-employer Charles Peignot to allow him to create a new face based on different criteria. Frutiger did not feel comfortable with the manner in which Futura sat upon the page, feeling it was too disciplined. Very creative from an early age, Frutiger dabbled in sculpture and type design, in particular, alternatives to the stiff, formal cursive taught at his native Swiss schools.Īrguably, Frutiger’s most famous font, the Univers® family, was produced as a reaction to Paul Renner’s 1927 Futura® typeface. It was an expanded reworking of the original font family (released as an OpenType font with both oldstyle and lining figures) and received considerable acclaim upon its publication by Linotype in 2004.Īdrian Frutiger was destined for typographical greatness well before his entrance into the world of commercial typeface production. Their version, called Futura Today, aims to be more efficient in terms of space used and more legible.The Avenir® Next font family was designed by Adrian Frutiger in collaboration with Monotype Type Director Akira Kobayashi. For their redesign of USA Today, for example, Wolff Olins worked with independent type foundry Bold Monday to create a custom version of Futura. It’s also been used in countless logos, including well-known brands like Crayola, Best Buy and Gillette.įutura has been a perennial favorite with print designers, despite its quirks. A testament to the power of its simple shape is that it continues to be used widely both in print and (famously) in Stanley Kubrik and Wes Anderson films. Its influence can be seen in more recent fonts like Avenir, Brandon Grotesque, and Century Gothic. The enormous commercial success enjoyed by Futura led to the creation of many more geometric sans-serif typefaces in the years after its release. (MOMA has a great online gallery of typographic work that came out of the New Typography movement.) Influence of Futura
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